Guangzhou Series

Last month we returned to Guangzhou, this time alongside Ali Horati, founder of a Dutch clothing brand that has been gaining real traction. Our role was to accompany him throughout the trip and document the full sourcing process, from supplier visits to material selection.

Ahead of the trip, Ali asked us several times how we planned to structure the content and whether we should develop a concept in advance. Our answer stayed the same: he should focus entirely on his work. Knowing the city and the pace of a sourcing trip, we were confident the story would come out of the process itself. Our job was to ask the questions that reveal who he is, what he does, and why the journey is worth following.

The result is a documentary-style series built on real work rather than a scripted concept.

Result: 10,000+ organic views across social media and a steady stream of genuine inbound interest in the series.